The relationship between changes in circulation and changes in readership
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Appel, Valentine, Skrapits, Mike
Organisations: Consultant, IntelliQuest
Topics: Readers-per-copy(RPC)
Frequency, recency and the moderating effects of the screening interval
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Appel, Valentine, Skrapits, Mike
Organisations: Consultant, IntelliQuest
Topics: Frequency of Reading, Questionnaire Design, Readership Model