President Trump and the American Consumer
Symposium: 2017: Madrid, Session 2: Will Readers Pay for Quality? Business Models and Threats
Authors: Millman, Steve, Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: General
Moving Beyond Demos – Predictive Consumer Insights
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Millman, Steve, Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: Quality of Reading, Targetting / Segmentation
How Often Rather than How Many – Ad Latency for Media Planning
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Millman, Steve, Wakim, Alex
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects
What is the Cost of an Unseen Ad?
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Millman, Steve, Tan, ZhiWei
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
Digital Campaign Performance Metrics: New Benchmarks
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: Chasin, Josh, Hunter, Anne, Millman, Steve
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions