A roadmap to increase readership – helping a leading regional newspaper brand revamp its product in order to connect with its audiences better
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Gonsalves, Bruce, Sen, Sandipan, Sreyamskumar, M.V., Sudhir, D
Organisations: Indian Market Research Bureau, The Mathrubhumi Printing & Publishing Co. Ltd.
Topics: Editorial Research, Newspaper Measurement