FUSION, INTEGRATION, ASCRIPTION AND IMPUTATION
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Baxter, Pamela J, Frankel, Martin
Organisations: Bernard Baruch College, City University of New York, Simmons Market Research Bureau
Topics: Fusion and Modelling
READING DAYS AND BRAND RECALL
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Baxter, Pamela J
Organisations: Simmons Market Research Bureau
Topics: Advertising Effects, Quality of Reading