New effectiveness standards for magazines media planning
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Cour, Nicolas, LevÍque, Pascale
Organisations: Lagardère Publicité
Topics: Advertising Effects
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Cour, Nicolas, LevÍque, Pascale
Organisations: Lagardère Publicité
Topics: Advertising Effects