Cross Platform Media Measurement: Mobile and Desktop Online Comparisons
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Boals, TraShawna, Bradley, Debbie, Pellegrini, Pasquale, Swift, Karen
Organisations: Experian Marketing Services
Topics: Fusion and Modelling, Passive Measurement
Evolving Consumer Mobile Strategy
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Ashar, Gita, Pellegrini, Pasquale
Organisations: Pelmorex Media Inc., The Weather Network
Topics: Advertising Effects, Apps – readership on
Internet audience measurement now – sites, content and campaigns – anywhere, anyhow
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Appel, Marion, Kok, Frans, Pellegrini, Pasquale, Verhulst, Enrico
Organisations: comScore, gfk Intomart, JIC STIR
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Advances in digital measurement: mobile web usage, bias correction and universe coverage
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Meierhoefer, Cameron, Pellegrini, Pasquale
Organisations: comScore, Inc.
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Canada’s cross media consumer database
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Chan, Peter, Pellegrini, Pasquale, Withers, Hastings
Organisations: comScore, PMB Print Measurement Bureau, Canada, TNS/Canadian Facts
Topics: Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Panel-Centric Hybrid Audience Measurement
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Pellegrini, Pasquale
Organisations: comScore
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
All possible worlds: advancing passive electronic measurement of readership
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Gluck, Adam, Pellegrini, Pasquale
Organisations: Arbitron Inc
Topics: Passive Measurement