If you build it – will they come?
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Bolander, Jimmy, Callius, Peter, Masson, Peter J, Unell, Patrik
Organisations: MediaCom, Sesame Systems Ltd., TNS Sifo
Topics: Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects