An improved method of collecting and processing readership data
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Masson, Peter J, Sumner, Paul
Organisations: Bucknull & Masson
Topics: Data Collection, Fusion and Modelling, Readership Model
Modelling in a multi-media environment
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Masson, Peter J, Sumner, Paul
Organisations: Bucknull & Masson
Topics: Fusion and Modelling, Inter-media Comparison
Modelling considerations as an aid to readership research decisions
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Masson, Peter J, Sumner, Paul
Organisations: Consultant, Massons
Topics: Fusion and Modelling
THE MODELLING OF READERSHIP BEHAVIOUR
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Perry, Jane, Sumner, Paul
Organisations: Davidson Pearce Ltd, Newsweek
Topics: Fusion and Modelling