Reach of newspaper sections : new methods, new figures
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Brennecke, Swantje, Bronner, Fred, Van Niekerk, Paul
Organisations: The Media Partnership Research, Veldkamp/Marktonderzoek, Amsterdam
Topics: Sections Readership
RELIABILITY OF THE YESTERDAY FIRST TIME READ METHOD
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Van Niekerk, Paul
Organisations: Het Media Instituut
Topics: First Reading, Reliability, Validity