President Trump and the American Consumer
Symposium: 2017: Madrid, Session 2: Will Readers Pay for Quality? Business Models and Threats
Authors: Millman, Steve, Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: General
Moving Beyond Demos – Predictive Consumer Insights
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Millman, Steve, Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: Quality of Reading, Targetting / Segmentation
Measurement Science links research methods and technology
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: Fusion and Modelling