Mobile Magazine App Audience Analysis
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Collins, James, Doe, Pete
Organisations: GfK MRI, Nielsen
Topics: Apps – readership on, Fusion and Modelling, Passive Measurement
Making best use of brand target audiences
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Collins, James, Doe, Pete
Organisations: GfK MRI, Nielsen
Topics: Fusion and Modelling, Targetting / Segmentation
Integrating Television, Print, Internet and Consumer Data
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Collins, James, Doe, Pete
Organisations: Mediamark Research Inc, The Nielsen Company
Topics: Fusion and Modelling, Inter-media Comparison