Daily reach for dailies – it all started with a phone call
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Callius, Peter
Organisations: Research International
Topics: Newspaper Measurement
To create page traffic – the publisher’s responsibility
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Callius, Peter, Sandstrom, Morgan
Organisations: Research International, Sweden
Topics: Page Exposure, Quality of Reading
Time related measures of relative effect – an essential ingredient for multi-media campaign evalution
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, IVE- Research International
Topics: Analysis Issues, Fusion and Modelling, Inter-media Comparison