Pragmatic readership measures for the future
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Grant, Peter, Levine, Michele, Morgan, Gary
Organisations: Roy Morgan International
Topics: Readership Model
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Grant, Peter, Levine, Michele, Morgan, Gary
Organisations: Roy Morgan International
Topics: Readership Model