Data integration: validating telmar’s multibasing technique
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Walsh, Peter, Zack, Barbara
Organisations: Telmar
Topics: Fusion and Modelling
Multibasing sm – data integration without regression to the mean
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Walsh, Peter
Organisations: Telmar
Topics: Fusion and Modelling
The interval method – a suggested platform for meeting future challenges
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Walsh, Peter
Topics: Model Bias, Readership Model
Test-retest reliability of screen and read
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Walsh, Peter
Organisations: ACNielsen-McNair
Topics: Questionnaire Design, Reliability
Explaining the screen-in paradox
Symposium: 1995: Berlin
Authors: Walsh, Peter
Organisations: Kenning Asia-Pacific Pty Ltd.
Topics: Questionnaire Design, Readership Model
DOES THE FIRST READING YESTERDAY MODEL ADDRESS THE CENTRAL MEASUREMENT PROBLEM?
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Walsh, Peter
Organisations: Media Research Bureau, Australia
Topics: First Reading
THE “SOURCING” METHOD : AN ALTERNATIVE METHOD OF MEASURING READERSHIP
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Walsh, Peter
Organisations: Kenning Australia Pty Ltd
Topics: Readers-per-copy(RPC), Readership Model
MAGAZINE SOURCING
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Walsh, Peter
Organisations: Frank Small & Associates
Topics: Model Bias, Validity