Harnessing the power of “buzz” for media planning and channel optimisation
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Carter, Polly
Organisations: KMR Group
Topics: Advertising Effects, Inter-media Comparison
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Carter, Polly
Organisations: KMR Group
Topics: Advertising Effects, Inter-media Comparison