Campaign effectiveness – cross platform cross device
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Nielsen, Trine, Olesen, Gitte Elkær, Puggaard, Berit
Organisations: Jyllands-Posten, TNS Gallup
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Multi-platform Measurement
Measuring a Media Brand Across Platforms
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Melbye, Paul, Puggaard, Berit
Organisations: JP/Politkens Hus, TNS Gallup
Topics: Digital Platforms, Multi-platform Measurement