Preference for genre of publications as a determinant of category consumption
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Moorthy, Ravi, Tripathi, Praveen
Organisations: Starcom Worldwide
Topics: Targetting / Segmentation
Does exposure to press really move sales of a FMCG brand?
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Moorthy, Ravi, Tripathi, Praveen
Organisations: Chaitra Leo Burnett, MARG Marketing and Research Group Pvt. Ltd.
Topics: Advertising Effects, Inter-media Comparison