Promoting print by means of a multi-media survey
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Schmutz, Rene, Weibel, Erwin
Organisations: Publicitas, WEMF, REMP
Topics: Inter-media Comparison
WE HAVE TRAVELLED TO THE MOON AND NOW WE KNOW IT WASN’T WORTH THE EFFORT – OR DO WE? WAS IT WORTH TRAVELLING TO THE MOON?
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Schmutz, Rene
Organisations: WEMF, REMP
Topics: Data Collection
MACH 90: A BASIS FOR INTEGRATED MEDIA PLANNING
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Schmutz, Rene
Organisations: WEMF, REMP
Topics: Survey Descriptions