Turning paper into gold measuring doctors’ readership in a cost conscious market
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Asquith, Richard
Organisations: BMRB International, KMR Group
Topics: Data Collection, Questionnaire Design
Compact quality newspapers bright future or false dawn?
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Asquith, Richard, McMahon, Liz
Organisations: BMRB International
Topics: Newspaper Measurement
When two worlds collide off-line measurement of on-line readership
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Asquith, Richard
Organisations: BMRB International
Topics: Multi-platform Measurement
Hearts and minds – managing a newspaper brand in the digital age
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Asquith, Richard, Hague, Anita
Organisations: BMRB International, The Financial Times
Topics: Multi-platform Measurement