Online Measurement – Too Many Numbers/Relationships
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Bennett, Richard, Broussard, Gerard, Douglas, Stephen A., Rogers, Bruce
Organisations: DJG Marketing, Forbes, ImServices, Pre-Meditated Media
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
Audit bureau of circulations – audit program for newspaper readership studies, conducted by telephone
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Bennett, Richard, Douglas, Stephen A., Payne, John, Spittler, Jayne
Organisations: Audit Bureau of Circulations (ABC), Starcom Worldwide, The Douglas/Jones Group