USING MULTIPLE MEDIA TO MAXIMISE RESPONSE RATES
Symposium: 1991: Hong Kong, Session 6 - Response Rates
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Data Collection, Response Rates
THE SEARCH FOR THE GOLD
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: First Reading, Validity
TOWARDS A GOLD STANDARD
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: First Reading, Validity
VALIDITY AND RELIABILITY: DEFINING THE PROBLEM
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Reliability, Validity
DEVELOPMENT IN MAGAZINE AUDIENCE MEASUREMENTS IN THE US SINCE MONTREAL
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Survey Descriptions, Validity
DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Eadie, Wayne, Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity
THE AUDIENCE LEVELS PRODUCED BY THE “CLAIMED FIRST TIME READING” METHOD
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Douglas, Stephen A., Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity
Magazine readership and its measurement in 1983
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Readership Model
The ARF certitude tests
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Validity