Touchpoints – a rose by any other name
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Silman, Richard, Van Den Berg, Vincent
Organisations: Ipsos Connect
Topics: Inter-media Comparison, Survey Descriptions
When worlds collide will print measurement measure up?
Symposium: 1999: Florence, Session 1 - When Worlds Collide Will Print Measurement Measure Up?
Authors: Mitchell, Dawn, Silman, Richard
Organisations: BMRB International, Ipsos MediaCT
Segmenting by attitudes to tv advertising
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Samuels, John, Silman, Richard
Organisations: BMRB International
Topics: Targetting / Segmentation
Can response rates to mail surveys be improved over time and, if so, how?
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Silman, Richard
Organisations: BMRB International
Topics: Response Rates