Demonstrating the Value of Subscription Sources
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Becker, Risa, Galin, Mickey, Jacobs, Lori
Organisations: Gfk, Time Inc.
Topics: Business Models
Secondary Audience Sales Impact
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Becker, Risa, Cleveland, Britta, Galin, Mickey, Klein, Caryn, Wood, Leslie
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Alternative Statistical Techniques to Address Non-Response Bias
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Agresti, Joseph, Baim, Julian, Becker, Risa, Collins, James, Frankel, Martin, Van Podberesky
Organisations: GfK MRI
Topics: Fusion and Modelling, Reliability, Response Rates
The Emerging Digital Reader
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Becker, Risa, Mattlin, Jay A.
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, E-readers – see Tablets and E-readers, Mobile telephones – readership on, Tablets and e-readers – readership on
Measuring multiplatform audiences: revising gfk mri’s print measurement methodology
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Baim, Julian, Becker, Risa, Draves, Lindsey, Frankel, Martin
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Questionnaire Design, Survey Descriptions, Tablets and e-readers – readership on
Measuring the effectiveness of ads in digitally delivered magazines
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Baim, Julian, Becker, Risa, Galin, Michal, Slaten, Jana
Organisations: GfK MRI
Topics: Advertising Effects, Digital Platforms, Tablets and e-readers – readership on
A day in the life: tracking e-reader and tablet owners’ activities and patterns of use
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Baim, Julian, Becker, Risa, Galin, Michal, Lipman, Aaron, Mattlin, Jay A., Pittsinger, Matthew
Organisations: GfK MRI
Topics: Digital Platforms, Tablets and e-readers – readership on