The Volatility Score: A New Magazine Metric
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Baron, Roger B., Jacobs, Lori, Klein, Caryn
Organisations: DRAFTFCB, Time Inc.
Topics: Quality of Reading, Readership Model
Identifying key metrics for magazine planning
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Baron, Roger B., Cleveland, Britta, Edge, Justin, Ware, Britta C.
Organisations: Foote Cone & Belding, Knowledge Networks, Inc, Meredith Corporation
Topics: Advertising Effects, Quality of Reading