Quality rating point – the new currency
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Kromann-Larsen, Morten, Randrup, Rolf
Organisations: Taylor Nelson Sofres/Gallup
Topics: Quality of Reading
Newspaper sections – a challenge to media planning
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Arnaa, Kristian, Randrup, Rolf
Organisations: Gallup, Denmark
Topics: Sections Readership