The ad effect formula

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Intermedia effects of advertising: an econometric model

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APX – THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING

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MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE

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GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS

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FUSIO : WHY BE SO COMPLEX?

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CURRENT TRENDS IN THE WORK OF THE AG.MA

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THE ART OF MODELS – ASCRIPTION IN GERMANY

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YARDSTICKS FOR EXPOSURE QUALITY

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DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA – A NEW TYPE OF VALIDATION

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