The ad effect formula
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects, Inter-media Comparison
Intermedia effects of advertising: an econometric model
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects
APX – THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Speetzen, Rolf, Wiegand, Jurgen
Organisations: Axel Springer Verlag AG, Media-Micro-Census GmbH
Topics: Page Exposure, Survey Descriptions
MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Page Exposure, Quality of Reading
GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Page Exposure, Quality of Reading
FUSIO : WHY BE SO COMPLEX?
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Fusion and Modelling
CURRENT TRENDS IN THE WORK OF THE AG.MA
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Czaia Marktforschung GmbH
Topics: First Reading, Frequency of Reading, Page Exposure, Survey Descriptions
THE ART OF MODELS – ASCRIPTION IN GERMANY
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Fusion and Modelling
YARDSTICKS FOR EXPOSURE QUALITY
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Speetzen, Rolf, Wangard, Ursula
Organisations: Axel Springer Verlag AG, Doyle Dane Bernbach GmbH
Topics: Quality of Reading
DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA – A NEW TYPE OF VALIDATION
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Reliability, Validity