THE NEW MEDIA ANALYSIS MODEL IN GERMANY
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Scheler, Hans-Erdmann, Speetzen, Rolf
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA), Axel Springer Verlag AG
Topics: Industry Issues, Survey Descriptions
MAKING THE MOST OF MEDIA ANALYSES
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Analysis Issues
MATCHING MIND WITH MATTER
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Quality of Reading
German readership research from New Orleans to Montreal: small steps or a giant stride?
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Survey Descriptions
The value of media exposures
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Quality of Reading