Recent reading – an exercise in double counting?
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Carpenter, Ron
Organisations: Consultant
Topics: Model Bias, Readership Model
Data fusion in the british national readership survey – an experiment
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Carpenter, Ron, Wilcox, Steve
Organisations: Mirror Group Newspapers, RSMB Audience Research Ltd
Topics: Fusion and Modelling
A user view of coverage build-up, ultimate reach and model differences
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Carpenter, Ron, Thomas, Judy
Organisations: The Observer, Times Newspapers
Topics: Fusion and Modelling