A roadmap to increase readership – helping a leading regional newspaper brand revamp its product in order to connect with its audiences better
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Gonsalves, Bruce, Sen, Sandipan, Sreyamskumar, M.V., Sudhir, D
Organisations: Indian Market Research Bureau, The Mathrubhumi Printing & Publishing Co. Ltd.
Topics: Editorial Research, Newspaper Measurement
Print + tv = (impact)n – the impact multiplier phenomenon
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Gonsalves, Bruce, Kapadia, Bharat, Kulkarni, Shripad, Mehta, Hemant, Sen, Sandipan
Organisations: Indian Market Research Bureau
Topics: Advertising Effects, Inter-media Comparison, Passive Measurement