Mobile Approaches to Understanding Mobile Readership
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gale, Sarah, Goodfield, Beckie
Organisations: Ipsos MediaCT
Topics: Mobile telephones – as a data collection device, Mobile telephones – readership on
A new measure of reader engagement in the digital world
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Carroll, John, Gale, Sarah
Organisations: Ipsos MediaCT
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Social media