Print optimization: a practical approach
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Okauchi, Shinichiro
Organisations: Dentsu Inc.
Topics: Fusion and Modelling
Synergy brought about through duplication of contact with newspaper and internet
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Okauchi, Shinichiro
Organisations: Dentsu Inc.
Topics: Advertising Effects, Inter-media Comparison