The Theory of Everything for Media Measurement
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Ferrari, Flavio, Herranz, Silvia
Organisations: Ipsos Brazil
Topics: Industry Issues, Multi-platform Measurement
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Ferrari, Flavio, Herranz, Silvia
Organisations: Ipsos Brazil
Topics: Industry Issues, Multi-platform Measurement