Readership – its measurement in 2011 and beyond
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Douglas, Stephen A., Kraus, Ph.D, Stephen, Shullman, Robert
Organisations: Ipsos Mendelsohn
Topics: Digital Platforms, General, Industry Issues
Anatomy of a Total Brand Footprint. Redefining Readership
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Cable, Virginia, Douglas, Stephen A.
Organisations: DJG Marketing, The Wall Street Journal
Topics: Digital Platforms, Multi-platform Measurement
Online Measurement – Too Many Numbers/Relationships
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Bennett, Richard, Broussard, Gerard, Douglas, Stephen A., Rogers, Bruce
Organisations: DJG Marketing, Forbes, ImServices, Pre-Meditated Media
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
TV guide audience deconstruction and reconstruction
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Douglas, Stephen A., Vogt, Richard
Organisations: The Douglas/Jones Group, TV Guide
Topics: Fusion and Modelling, Readers-per-copy(RPC)
To prototype or not to prototype, that is the question – can usa guidelines be embraced worldwide
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Douglas, Stephen A., Jarvis, Tony
Organisations: MediaCom/Grey Global Group, The Douglas/Jones Group
Topics: Fusion and Modelling
Audit bureau of circulations – audit program for newspaper readership studies, conducted by telephone
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Bennett, Richard, Douglas, Stephen A., Payne, John, Spittler, Jayne
Organisations: Audit Bureau of Circulations (ABC), Starcom Worldwide, The Douglas/Jones Group
How long can response rates go?
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Douglas, Stephen A., Napior, David
Organisations: Roper Starch Worldwide, The Douglas/Jones Group
Topics: Response Rates
Public place data and how to use it for audience management
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Douglas, Stephen A., Jones, Richard D
Organisations: The Douglas/Jones Group
Topics: Readers-per-copy(RPC), Readership Model
Frequency of reading for aia: under researched?
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Douglas, Stephen A., Jones, Richard D
Organisations: The Douglas/Jones Group
Topics: Frequency of Reading
Electronic measurement of print – it is 1995. where is it?
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Passive Measurement