Readership – its measurement in 2011 and beyond
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Douglas, Stephen A., Kraus, Ph.D, Stephen, Shullman, Robert
Organisations: Ipsos Mendelsohn
Topics: Digital Platforms, General, Industry Issues
Engagement with media brands across platforms
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Cable, Virginia, Kraus, Ph.D, Stephen, Thompson, Kevin
Organisations: Ipsos Mendelsohn, Ipsos OTX MediaCT, The Wall Street Journal
Topics: Apps – readership on, Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Internet audiences / measurement - see also Multi-Platform Measurement, Mobile telephones – readership on, Quality of Reading, Tablets and e-readers – readership on
Advertising best practices in a multi-platform world getting the most from print, digital replicas and interactive app advertising
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Greenfield, Marlene, Kraus, Ph.D, Stephen, Wright, Ian
Organisations: Hearst Magazines, Ipsos Mendelsohn, OTX MediaCT
Topics: Advertising Effects, Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
Techno-juggling: how affluents manage multiple devices
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Kraus, Ph.D, Stephen, Season, Clarissa, Shullman, Robert
Organisations: Ipsos Mendelsohn
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on