When late left beats early right
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Foley, Tim, Garton, Steve
Organisations: AC Nielsen, OMD
Topics: Advertising Effects
Who should take the initiative? pressures for change : a research response
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Garton, Steve
Organisations: SRG
Topics: General, Industry Issues
Readership research in asia: what is happening and where is it heading?
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Garton, Steve, Green, Andrew
Organisations: Nielsen SRG Hong Kong, Saatchi & Saatchi, Asia
Topics: Survey Descriptions
CHINA – THE LAST GREAT MEDIA FRONTIER
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Garton, Steve, Khoon, Tan Sok
Organisations: SRG
Topics: Analysis Issues, Survey Descriptions