Developing a cross platform audience currency for great britain
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Page, Katherine, Wilcox, Steve
Organisations: National Readership Survey, GB
Topics: Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Touchpoints: integration for multi-media planning
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: O'Sullivan, Noel, Wilcox, Steve
Organisations: RSMB Audience Research Ltd
Topics: Fusion and Modelling, Inter-media Comparison
Multi-media reach and frequency analysis
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Johnson, Hugh, Wilcox, Steve
Organisations: Channel 4 Television, RSMB Audience Research Ltd
Topics: Analysis Issues, Inter-media Comparison
Data fusion in the british national readership survey – an experiment
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Carpenter, Ron, Wilcox, Steve
Organisations: Mirror Group Newspapers, RSMB Audience Research Ltd
Topics: Fusion and Modelling