An examination of differential weighting of successive waves of product usage estimates
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Advertising Effects
An examination of differential weighting of successive waves of magazine readership estimates
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Baim, Julian, Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Analysis Issues