Experiences from using augmented reality in combining print with digital
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Alastalo, Jarno, Eboreime, Tabu, Hännikäinen, Kristina, Moilanen, Pertti, Rauva, Kati, Salakari, Tomi, Seisto, Anu
Organisations: Aller Media, Finnish Periodical Publishers’ Association, VTT
Topics: Analysis Issues
From number of Print Readers to Total Brand Measures
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Eboreime, Tabu, Martinez, Marjo
Organisations: tripod research oy
Topics: Brand Attributes, Digital Platforms, Multi-platform Measurement
Media in the day of the consumer – is print really alone with its reader?
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Eboreime, Tabu, Malik, Marjo
Organisations: Taloustutkimus Oy
Topics: Inter-media Comparison