Measuring the Combined Audience of Multi-platform Titles
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Ford, Jim, Perjés, Tamás
Organisations: Ipsos MediaCT
Topics: Digital Platforms, Fusion and Modelling, Multi-platform Measurement, Passive Measurement
The effectiveness of print contact
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Perjés, Tamás
Organisations: Ipsos-Szonda
Topics: Advertising Effects, Inter-media Comparison
The power of the written word
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Math, Andras, Perjés, Tamás
Organisations: Ipsos-Szonda, Ringier
Topics: Advertising Effects, Inter-media Comparison