Fusion – can magazines be equal players in a fused database?
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Jarvis, Tony, Wood, Leslie
Organisations: Leslie Wood Research Inc., MediaCom/Grey Global Group
Topics: Fusion and Modelling
You gave us the “answers”, now ask us the questions! – how to maximise magazine advertising effectiveness in the planning buying progress.
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Jarvis, Tony
Organisations: MediaCom/Grey Global Group
Topics: Advertising Effects
To prototype or not to prototype, that is the question – can usa guidelines be embraced worldwide
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Douglas, Stephen A., Jarvis, Tony
Organisations: MediaCom/Grey Global Group, The Douglas/Jones Group
Topics: Fusion and Modelling
ASCRIPTION: A VITAL AND ECONOMIC SOLUTION IN A CHANGING NORTH AMERICAN MARKET
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Jarvis, Tony
Organisations: Jarvis, Sherman and Jarvis
Topics: Fusion and Modelling