The war project. A small step up the ARF media research ladder, a giant step forward in magazine planning
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Couvreur, Veronique, Hermie, Patrick, Lanckriet, Trui, Lansloot, Koen
Organisations: Sanoma Magazines
Topics: Fusion and Modelling, Readership Model
Magazines need time – the build up of magazine audiences over time
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Debeer, Veronique, Lanckriet, Trui, Peeters, Stefaan
Organisations: Mediaxis
Topics: Fusion and Modelling