Sample of One
Symposium: 2017: Madrid, Session 2: Will Readers Pay for Quality? Business Models and Threats
Authors: Turner, Denise
Organisations: Newsworks
Topics: General
Houston we have a measurement problem
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Turner, Denise
Organisations: Newsworks
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects