Pressedge optimising ad positioning in print media – revised
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Czaia, Uwe
Organisations: Czaia Marktforschung GmbH
Topics: Advertising Effects, Page Exposure
Interactive fusion: step two
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Czaia, Uwe
Organisations: Immediate GmbH
Topics: Fusion and Modelling
MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Page Exposure, Quality of Reading
GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Page Exposure, Quality of Reading
FUSIO : WHY BE SO COMPLEX?
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Fusion and Modelling
CURRENT TRENDS IN THE WORK OF THE AG.MA
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Czaia Marktforschung GmbH
Topics: First Reading, Frequency of Reading, Page Exposure, Survey Descriptions