Using casi-audio (computer assisted self interview with audio) in readership measurements
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Appel, Valentine, Arpin, David, Baim, Julian
Organisations: Consultant, Mediamark Research Inc
Topics: Data Collection
Newspaper screening intervals: six months vs seven days
Symposium: 1995: Berlin
Authors: Appel, Valentine, Stien, Michael G
Organisations: Consultant, The Wall Street Journal
Topics: Newspaper Measurement, Questionnaire Design, Readership Model
How computerized interviewing eliminates the screen-in bias of follow-up questions
Symposium: 1995: Berlin
Authors: Appel, Valentine, Pinnell, Jon
Organisations: Consultant, IntelliQuest
Topics: Data Collection, Questionnaire Design
HOW CHANGES IN SCREEN-INS AFFECT READS
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Appel, Valentine
Organisations: Consultant
Topics: Readership Model
ANATOMY OF MAGAZINE AUDIENCE ESTIMATE: – THE ARF COMPARABILITY STUDY REVISITED
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Appel, Valentine
Organisations: Backer Spielvogel Bates Inc.
Topics: Readership Model, Survey Descriptions
THE EDITORIAL ENVIRONMENT CONTROVERSY
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Appel, Valentine
Organisations: Backer Spielvogel Bates Inc.
Topics: Advertising Effects
READING REGULARITY AND INFLATION OF MAGAZINE AUDIENCE ESTIMATES
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Appel, Valentine
Organisations: Simmons Market Research Bureau
Topics: Model Bias, Readership Model, Survey Descriptions
HYPNOSIS AND TELESCOPING: SOME REDISCOVERED FACTS
Symposium: 1983: Montreal, Session 4 - Validity: panels and other approaches
Authors: Appel, Valentine
Organisations: Simmons Market Research Bureau
Topics: Readership Model, Validity