Dailymetrie – Understanding cross-platform readership on a daily basis
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Peeters, Ilse, Van der Steichel, Antoon
Organisations: De Persgroep Publishing, Ipsos Connect
Topics: Mobile telephones – as a data collection device, Multi-platform Measurement, Newspaper Measurement
The Incremental Impact of Cross-Media Campaigns
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Amand, Charles-Emmanuel, Callewaert, Gerd, Gunst, Bart, Van der Steichel, Antoon, Van Goethem, Ruben
Organisations: Corelio, Ipsos
Topics: Advertising Effects, Inter-media Comparison