Power of magazines vs. tv and internet
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Bronner, Fred, Kuijpers, Vincent, Soethof, Corina
Organisations: NUV, University of Amsterdam
Topics: Advertising Effects, Inter-media Comparison
Media experience and advertising experience: Application of a multi-media research tool
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Bronner, Fred, Kuijpers, Vincent, Van Velthoven, Stephan
Organisations: Veldkamp/Marktonderzoek, Amsterdam
Topics: Advertising Effects, Inter-media Comparison