Engagement with media brands across platforms
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Cable, Virginia, Kraus, Ph.D, Stephen, Thompson, Kevin
Organisations: Ipsos Mendelsohn, Ipsos OTX MediaCT, The Wall Street Journal
Topics: Apps – readership on, Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Internet audiences / measurement - see also Multi-Platform Measurement, Mobile telephones – readership on, Quality of Reading, Tablets and e-readers – readership on
Anatomy of a Total Brand Footprint. Redefining Readership
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Cable, Virginia, Douglas, Stephen A.
Organisations: DJG Marketing, The Wall Street Journal
Topics: Digital Platforms, Multi-platform Measurement
New orleans to vienna: a retrospective
Symposium: 2007: Vienna
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: General, Readership Model
The impact of online reading on traditional print media estimates
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Appel, Valentine, Cable, Virginia, Nunziato, Gennaro
Organisations: Consultant, The Wall Street Journal
Topics: Multi-platform Measurement, Questionnaire Design
Telf-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: Data Collection, Questionnaire Design
Every one is watching you do it! auditing and examining magazine research as executed in the united states. a summary for combined abc/mrc papers
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Cable, Virginia, Julevich, Daniel, Spittler, Jayne
Organisations: Ernst & Young, Starcom Worldwide
Topics: Industry Issues
Using database overlays to correct survey non-response bias
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Appel, Valentine, Cable, Virginia, Jennings, Dan
Organisations: Consultant, The Wall Street Journal
Topics: Analysis Issues, Response Rates