Better Representing Magazine Effects in Media Mix Modeling
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Collins, James, Eadie, Wayne, Reggimenti, Mark, Vogel, Judy
Organisations: Magazine Publishers of America, Mediamark Research Inc, OMG BrandScience, PHD USA
Topics: Advertising Effects, Fusion and Modelling, Industry Issues
What is the Impact of Magazine Readership on Website Visitation
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Collins, James, Eadie, Wayne
Organisations: Magazine Publishers of America, Mediamark Research Inc
Topics: Digital Platforms, Inter-media Comparison, Multi-platform Measurement
Return on engagement quantifying the impact of reader engagement on ad effectiveness
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Eadie, Wayne
Organisations: Magazine Publishers of America
Topics: Advertising Effects, Quality of Reading
Measuring magazine advertising effectiveness and synergies
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Cardarelli, Robert, De Montigny, Michelle, Eadie, Wayne, Havlena, William
Organisations: Dynamic Logic, Magazine Publishers of America
Topics: Advertising Effects, Inter-media Comparison
Equality within the media mix: a longitudinal weekly allocation of magazine audiences
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Eadie, Wayne, Gugel, Craig
Organisations: Interactive Market Systems Inc., Magazine Publishers of America
Topics: Analysis Issues, Fusion and Modelling
Conceptualizing and measuring magazine reader experiences
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Eadie, Wayne, J. Calder, Bobby, Malthouse, Edward C.
Organisations: Integrated Marketing Communications, Kellogg Graduate School of Management, Northwestern University, Magazine Publishers of America
Topics: Quality of Reading
The impact of measurement techniques on magazine audience levels
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Eadie, Wayne, McGlathery, Donald G
Organisations: Newsweek, Petersen Publishing
Topics: Survey Descriptions
MAGAZINE ISSUE AGE IN PUBLIC PLACES
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Eadie, Wayne
Organisations: Newsweek
Topics: Validity
WAYS OF MEASURING OVERCLAIMING
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Eadie, Wayne
Organisations: Newsweek
Topics: Model Bias, Validity
DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Eadie, Wayne, Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity