Strategic multi-media planning: casting an eye on the opposition: why the advertising impact of the competitors has to be considered, to maximise sales
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Thurich, Arne, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects
Intermedia effects of advertising: an econometric model
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects
DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA – A NEW TYPE OF VALIDATION
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Reliability, Validity
MAKING THE MOST OF MEDIA ANALYSES
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Analysis Issues
MATCHING MIND WITH MATTER
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Quality of Reading