MEC PrintImpact: An insight-based planning tool
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Diitricht, Wolfgang, Immenroth, Karin
Organisations: DCORE GmBH, MEC GmbH
Topics: Engagement (all platforms) – see also Quality of Reading
A mail access panel survey on reading and reading frequency: experiences and insights
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Diitricht, Wolfgang, Pfleiderer, Rolf
Organisations: Hubert Burda Media, TNS Infratest GmbH
Topics: Frequency of Reading, Panel Research